Comcast RISE, a multi-year, multi-faceted initiative launched to help strengthen small businesses hard hit by COVID-19, is accepting applications through May 7, 2021. Black, Indigenous, and People of Color (BIPOC)-owned, Colorado, small businesses are encouraged to apply for the chance to receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on their specific needs.
The program has provided technology makeovers and marketing services to nearly 2,500 BIPOC-owned small businesses, including 62 in Colorado.
We are a Colorado company through and through” said Antonio Wint, owner of Syn Ack Fin Network & Computer Services, LLC and first-round Comcast RISE recipient. “With our Comcast RISE package, we will be able to develop a stronger base in Colorado to begin expanding throughout the state.”
Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” is part of a larger Diversity, Equity and Inclusion plan that Comcast launched last summer, which allocated $75 million in cash and $25 million in media over three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability. Eligible businesses are able to apply for the following:
- Marketing Services: The following services from Effectv, the advertising sales division of Comcast Cable, and its creative agency, Mnemonic, are designed to help recipients with their marketing and media campaigns, including:
- Media: A linear TV media campaign to run over a 90-day period.
- Creative Production: Turnkey 30-second TV commercial production, plus a media strategy consultation and 90-day media placement schedule.
- Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to drive business.
- Technology Makeovers: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as internet, voice and cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for technology makeover services.)
Nationally, the program has provided technology makeovers and marketing services to nearly 2,500 BIPOC-owned small businesses. Comcast RISE launched in 2020 to give BIPOC-owned, small businesses, from bakeries and barber shops to childcare centers and cleaning services, the tools needed to not just survive, but thrive.
Local BIPOC-owned small businesses are encouraged to review the eligibility details and apply at: www.comcastrise.com/apply/.
Applications for the next round of Comcast RISE are due Friday, May 7.