Comcast Business is Changing the TV Game for Businesses Across Colorado

Fans cheer at a bar as they watch a basketball game.

Comcast’s award-winning X1 video platform is now available for bars, restaurants, hotels and gyms and other organizations, giving local businesses a big assist as their customers get ready to watch the NCAA Basketball Tournament.

X1 for Business includes easier search and navigation, voice control and a picture-in-picture, as well as a sports content companion called the X1 Sports App. The app features team and player profiles, statistics and real-time, game-specific data – keeping your customers up-to-date with the latest tournament rankings and news.

We know it’s one of the most profitable times of the year for restaurants and sports bars, as the college basketball tournament offers more than 60 games and had first-round coverage averaging 8.6 million television viewers in 2018, up from 8.2 million in 2017.

Nearly 70 million consumers filled out 2018 tournament brackets, according to the American Gaming Association. So, as fans gear up to watch this year’s tournament, Comcast’s X1 for Business helps bars, restaurants, hotels and gyms entertain hoops fans no matter where they are watching the tournament.

“Businesses across the country can now offer their customers the same award-winning video experience that millions of people experience every day in their living room,” said, Christian Nascimento, Vice President Product and Premise Services, Comcast Business. “X1 for Business is a game-changer – whether it’s a bar or restaurant integrating sports stats into the viewing experience, a hotel or gym giving customers an easier way to find what they want to watch or a small business helping their guests pass the time in the lobby or waiting room.”

X1 for Business offers:

  • Voice Control to quickly search for networks, shows and movies, change the channel, get recommendations, navigate content and more.
  • On-Screen Guide to view the last nine channels.
  • Sports Content for real-time updates
  • Voice-enabled user interface
  • Language of Choice

For more information on how Comcast helps businesses prepare for the NCAA tournament, click here.


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